Definicja ad insert

Co znaczy AD INSERT:

Advertising media that are distributed with or without a carrying publication such as ad pre-prints, catalogs, postcards or trial samples.

Advertising media that are distributed in a carrying publication can be inserted, bundled or bound. Advertising media that are not distributed in a carrying publication are also known as direct-distribution advertising.

A distinction is made in the system between as inserts of the ad insert item type and those of the distribution item type.

Ad inserts describe the type, shape and weight of advertising media. Ad inserts that are distributed in a carrying publication are reproduced in the ad insert item type. Ad inserts that are distributed without a carrying publication are reproduced in the distribution item type