Definicja combined booking unit
Unit used to describe advertising offers that consist of several items.
Advertising offers can be reproduced in combined booking units according to the item type as follows:Combinations of advertising space in one or more publications or in one or more websites can be reproduced in combined booking units of the ad or online item types. Total numbers of advertising media that can be delivered in a distribution zone with or without a carrier publication can be reproduced in combined booking units of the ad insert or distribution item types. Combinations of available airtime in radio and television stations can be reproduced in combined booking units of the commercial item type.
The structure of a combined booking unit is described from a business perspective.
Basic and combined booking units can be assigned below a combined booking unit. Combined booking units are assigned above basic booking units or at the same level as these booking units in sales-relevant booking unit hierarchies.
Each combined booking unit has a reference basic booking unit.
Słownik i definicje SAPa na C.