Co znaczy LEAD (CRM):
A business transaction which describes, stores, updates, and manages the potential interest of (and interaction with) a business partner over a certain timeframe.
Leads are used to qualify a business partner's interest in a particular product or in making a purchase, with the aim of both establishing and then subsequently influencing this interest.
Once a lead has reached a certain status, it can be passed on to "Sales" as decision support for creating an opportunity.
SAP przykład użycia LEAD-CRM pomoc. Jak działa lead-crm kod programu ABAP. Wykorzystanie kodu Lead-Crm w programie funtion module SE37. Obsługa funkcji lead-crm
w klasie.
Słownik i definicje SAPa na L.