Definicja basic booking unit

Co znaczy BASIC BOOKING UNIT:

Unit used to describe advertising offers that consist of one item

only.

Advertising offers can be reproduced in basic booking units according to the item type as follows:

Advertising space in newspapers, magazines or websites can be reproduced in basic booking units of the ad or online item types. The number of advertising media that can be delivered in a distribution zone with or without a carrier publication can be reproduced in basic booking units of the ad insert or distribution item types. Detailed program schedules can be reproduced in basic booking units of the commercial item type.

The structure of a basic booking unit is described from a technical and business perspective.

Basic booking units are assigned below combined booking units in sales-relevant booking unit hierarchies. Basic booking units are found at the lowest hierarchy level in sales-relevant booking unit hierarchies.