Definicja Demand Planning

Application component in the Advanced Planner and Optimizer (APO) that allows you to forecast market demand for your company's products and produce a demand plan.

APO Demand Planning has a data mart in which you store and maintain the information necessary for the demand planning process in your company. Using this information along with user-defined planning layouts and interactive planning books, you can integrate people from different departments into the forecasting process. The APO DP library of statistical forecasting and advanced macro techniques allows you to create forecasts based on demand history as well as any number of causal factors, and use a consensus-based approach to consolidate the results. Marketing intelligence and management adjustments can be added by using forecast overrides and promotions. The seamless integration with APO Supply Network Planning supports an efficient S;OP process.