Definicja insert zone (IS-M-SD)

Smallest geographical unit in which ad pre-prints can be inserted in other titles.

An insert zone is a special kind of route. It is used to structure the insertion of ad pre-prints geographically.

When accepting ad pre-print orders, only insert zones can be offered. This means the insert zone is a marketing instrument used to lay down rules for obtaining ad pre-print orders.

Unlike all the other types of route, the geographical size of an insert zone is not usually defined by assigning geographical units but by assigning other carrier routes.

This illustrates the close relationship between the insertion of ad pre-prints and home delivery of titles. Ad pre-prints can only be inserted in a title in areas in which the title is delivered.

The insert zone is only made up of geographical units if it also serves as a carrier route (for titles). In this case, one route is used congruently for two different tasks.