Definicja multichannel retailing (IS-R)
Strategy for procuring and selling goods using several channels that are linked with one another.
The most important sales channels are:store retailing catalog sales by mail order catalog sales using the Internet (e-commerce) interactive TV sales using mobile devices (m-commerce)
Cross-channel scenarios (for example, synchronized activities) give retail companies added value.
Słownik i definicje SAPa na M.