Definicja promotion (IS-R)

Marketing activities limited to a set period of time aimed at increasing public awareness for the company on the market and promoting sales.

A promotion consists of items that each contain a material that is to be promoted. Product catalogs can be used to support the promotion.

Example:

A department store chain runs a "Back to school" promotion. The retailer purchases stationery from the manufacturer at a special price and sells at a reduced retail price to the consumer.