Co znaczy RFM ANALYSIS:
An analysis used to reliably indicate a customer's receptiveness to a marketing campaign in order to optimize a campaign.
An RFM uses the following parameters to predict the probability with which a selected group will respond to a campaign:
How long ago a customer made his/her most recent purchase How often a customer makes a purchase How much a customer spends on his/her purchasesSAP przykład użycia RFM-ANALYSIS pomoc. Jak działa rfm-analysis kod programu ABAP. Wykorzystanie kodu Rfm-Analysis w programie funtion module SE37. Obsługa funkcji rfm-analysis
w klasie.
Słownik i definicje SAPa na R.