Definicja RFM segment

The result of segmenting business partners during RFM analysis. How segmentation occurs is determined by the settings made in the segmentation model.

An RFM segment is denoted by a three-figure number, each figure relating to the criteria recency (R), frequency (F), and monetary value (M) that are used to divide up business partners. Business partners are typically divided into five groups for each of the three criteria, thereby generating a total of 5 * 5 * 5 = 125 RFM segments.