An application that enables you to model a number of different scenarios of marketing projects by varying parameters such as the marketing spends, segment, response rate, and so on.
You create a separate scenario for each set of parameters, and then you can compare the various scenarios by using what-if analyses. This enables you to establish high-end (optimistic) and low-end (pessimistic) forecasted results for each marketing initiative.
You set the scenario that is most likely to achieve the desired goals as the operative scenario. All other scenarios are alternative scenarios. Alternative scenarios or parts of them can be set to inactive and are thus ignored in reporting and in operative processes.
SAP przykład użycia SCENARIO-PLANNER pomoc. Jak działa scenario-planner kod programu ABAP. Wykorzystanie kodu Scenario-Planner w programie funtion module SE37. Obsługa funkcji scenario-planner
w klasie.
Słownik i definicje SAPa na S.