Definicja customer life cycle

Co znaczy CUSTOMER LIFE CYCLE:

A period spanning the acquisition of a customer, the deepening of the customer relationship, the retention of the customer, and the winning back of customers that have been lost. The customer relationship is optimized throughout the different phases of entire customer life cycle by using functions to

Establish customer contacts (in the engage phase) Maintain customer contacts and promote sales (in the transact phase) Provide the product (in the fulfill phase), and Provide customer service across all channels (in the service phase)