Definicja initial booking unit

Co znaczy INITIAL BOOKING UNIT:

Booking unit in which advertising is placed but is only published as required.

Advertising that is placed in basic booking units is published in the basic booking units specified. The initial and publication booking units are identical. Advertising that is placed in combined booking units is published in the lower-level basic booking units. The combined booking unit is the initial booking unit and the lower-level basic booking units are the publication booking units.

The distinction between a booking unit and an initial booking unit is required if settlement is to be performed for the combined booking unit separately by basic booking units as opposed to this being performed for the combined booking unit as a single unit.