Definicja insert zone (IS-M-SD)

Smallest geographical unit in which ad pre-prints can be inserted in other titles.

An insert zone is a special kind of route. It is used to create a geographical structure for ad pre-print insertion.

Only insert zones can be offered when you accept ad pre-print orders. This means an insert zone also serves as a marketing instrument, which can be used to define rules for obtaining ad pre-print orders.

Unlike all other types of zones, the geographical area covered by an insert zone is not determined by assigning geographical units but by assigning other carrier routes.

This illustrates the close link between the possibility of inserting ad pre-prints and home delivery of titles. Ad pre-prints can only be inserted in a title in areas in which home delivery takes place for this title.